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Hey fam,
The world of the top 1% creator system series is coming to an end but before it ends, I need to ask you something;
A few days ago, I was looking through some of the first emails I ever sent.
They weren’t perfect, some were too long, some were too short, some probably should have stayed in my drafts but as I read them, something unexpected happened.
I remembered why I started writing in the first place.
It wasn’t for clicks, it wasn’t for subscribers, it wasn’t even for money.
It was because I knew there were people out there trying to build something meaningful and feeling completely alone while doing it.
The entrepreneur refreshing their sales dashboard, the creator wondering if anyone cares, the person staying up late after work trying to build a better future, the dreamer with more ambition than resources, the builder with more questions than answers.
I knew those people existed because I was one of them and that’s why this newsletter was created.
This newsletter was not created to impress people, not to sound smart, not to chase trends but to remind ambitious people that they weren’t walking this road by themselves.
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Over the past months, we’ve talked about wealth, we’ve talked about leverage, we’ve talked about ownership, we’ve talked about attention, distribution, consistency, opportunity, mentorship, reputation, and human nature.
Together, we’ve explored many of the same principles that have guided some of the world’s most successful entrepreneurs, from Jeff Bezos building distribution, to Mark Zuckerberg building networks, to Elon Musk betting on the future before it was obvious to everyone else but none of those lessons matter if they never changed anything in your life.
Which brings me to the reason I’m writing this today.
The Top 1% Creator System is coming to an end not because the lessons have stopped working, not because there is nothing left to teach but because every season eventually reaches its final chapter and before we close this chapter, there’s something I’d genuinely love to know.
What changed for you?
Not for everyone else, for you.
What idea stayed with you?
What lesson helped you make a decision?
What newsletter did you save and read twice?
What mindset shifted?
What action did you finally take?
Did you start the newsletter?
Launch the product?
Grow the audience?
Ask for the opportunity?
Take the risk?
Build the asset?
Or maybe nothing dramatic happened at all.
What happens when you throw out the GTM playbook
That investor was wrong. Gamma is now worth $2B, with 50M users and more than half their growth driven by word of mouth.
They're one of 6 AI-native startups in HubSpot for Startups' free Bold Bets Playbook. Replit grew revenue 50x after half the team pushed back on the strategy. Ramp generated 100M+ views from a single stunt. Clay's co-founder wouldn't hang up a sales call until the prospect DMed him in Slack.
Each one took a GTM risk most founders would never greenlight. Each one paid off.
Maybe one email simply arrived at the right moment and reminded you not to quit.
Sometimes that’s enough.
The truth is, creators spend a lot of time talking.
We spend far less time hearing and before this series ends, I’d like to hear from you.
Not as a subscriber, not as a client, not as a number on a dashboard but as a person because behind every email address is a story I’ll never fully know.
A challenge I’ll never completely understand.
A dream that’s still being built and if these newsletters have played even a small role in that journey, I’d consider that a privilege.
One of the strange things about building online is that you often don’t get to see the impact you’re making.
You write an email, you hit send and then you wonder where it went.
Who read it, who ignored it, who needed it, who saved it, Who almost gave up but didn’t.
The truth is, I don’t know.
But maybe you do.
So before the Top 1% Creator System comes to an end, I’d love for you to hit reply and tell me one thing:
What’s the biggest lesson you’ve taken away from this journey?
That’s it. No pitch. No complicated request. Just one honest answer.
While the series may be ending, the stories behind it are still being written and I’d love to hear yours.
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— Soft Continent